Everyone these days is talking about personal branding. But what does it mean? Jobseekers, take note: Personal branding is a way of marketing yourself to potential employers. And in the Internet age, branding is easier than ever. Here are some ways to “brand” yourself:
• Have an online presence. If you type your name into Google and nothing comes up, you don't have an online presence. But be sure to keep it clean: Prospective employers are watching.
• Get involved in social media. Don't be wary of sites like Facebook, Twitter or LinkedIn. Maintaining profiles on these sites is one way to build a solid online presence. • Start a blog. Blogs are specialized websites that focus on a particular subject for a niche audience. A job-hunting tech school grad who writes a “how to” blog will get more attention from hiring contractors than someone without a blog.
• Zero in on what sets you apart. What are you good at? What do you like to do? Use the Internet to let employers know about those things. Figure out what makes you different and emphasize it. That way, prospective employers are sure to notice you.
Bob Lankard, former program manager at the state Job Center in Indiana, Pa., offers common-sense advice to help all levels of job seekers satisfy their employment ambitions.
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