Most people scan classified ads for jobs closest to what they’ve already done. Teachers look for teaching positions, plumbers look for open plumbing gigs. But reading classifieds in a different way might mean finding a job that doesn’t exist yet.
Let’s say a growing company recently advertised for an open sales manager position. You’re not a sales manager, so your inclination is to pass this one by with an, “Oh well”.
Take a different look. Read between the lines. It’s a growing company expecting increased sales. This ad for a sales manager gives hints at other openings: The sales manager may need a secretary. Increased sales may mean more shippers or warehouse workers. They may need more help in the billing or accounting departments.
Some classified ads give hints at anticipated needs beyond what is advertised. Reading into some classified ads lets the creative job seeker get a jump on openings before they were advertised.
Bob Lankard, former program manager at the state Job Center in Indiana, Pa., offers common-sense advice to help all levels of job seekers satisfy their employment ambitions.
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