Approximately 41 percent of today’s job seekers are using social media to find a job, according to the National Association of Colleges and Employers. And for good reason: Nearly 90 percent of companies plan to use social media to find job candidates, according to a survey from the Burlingame, Calif. company Jobvite. Two-thirds of employers said they have successfully filled a job using social networking. Here’s a rundown on some of the most popular social media tools for your job search.
Facebook isn’t just for status updates on how you can’t wait to get out of school. Actually, that’s exactly how Facebook shouldn’t be used.
Miriam Salpeter, author of “Social Networking for Career Success” (LearningExpress, 2011), says Facebook can definitely be leveraged for professional use.
“Post things that illustrate your experience,” Salpeter says. “If you want to go into sports management, post news links relating to sports.”
The name is pretty telling: Glassdoor allows jobseekers to get an inside look at listed companies, as if looking through a glass door. Dig up information on salaries, interviews and overall ratings before you set your sights on a company.
LinkedIn allows users to create a profile – essentially a web-based resume – and connect with others in their industry. Join groups with similar interests, connect with those you met at a networking event and get recommendations from people you’ve worked with. Let people know what’s going on with updates you can link to your Twitter.
“It’s a valuable networking tool and helps you build a professional brand online,” says Heather Huhman, author of “#ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle” (THINKaha, 2010). “It’s also a great way to keep up with recent news at your target company.”
Let people know what’s happening in your job hunt with 140 character tweets.
Twitter is all about expanding your network, Salpeter says.
“Leverage Twitter by following industry thought leaders and companies of interest, sharing relevant content, participating in industry Twitter chats (such as #ResuChat, #JobHuntChat, etc.), and using hashtags,” says Huhman.
Pinterest is an online pin board where users upload images or link to images on other sites.
Pinterest can be useful for candidates looking to catch an employer's eye with images and video, whether or not they are in a field like design, says Huhman.
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