“What’s that thing”, I asked the first time I saw a QR code. But when I discovered they’re a hot trend in marketing and personal branding, it was clear that they’re important tools for new jobseekers.
QR stands for “quick response.” A QR code is the square bar codes seen on advertisements, in newspapers and pamphlets, even in the margins of restaurant menus.
Having a QR code on your business card or resume will help you stand out above other job seekers at a job fair. It serves as a link to information you don’t have room for on your two page resume such as a person blog, website or portfolio.
But a QR code has value only if you already have Internet presence. The QR code allows you to streamline your résumé, but provide a link to additional data online. No need to lug a cumbersome portfolio with you.
How do you established a personalized QR code? There are several websites that will help you create a QR code. Remember those old resume building templates where you just filled in the blanks? These online sites help you build a QR code in a similar manner.
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Bob Lankard, former program manager at the state Job Center in Indiana, Pa., offers common-sense advice to help all levels of job seekers satisfy their employment ambitions.
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