CIRCULATION ANALYSIS


CIRCULATION

READERSHIP*
Daily
Sunday
Daily
Sunday
Roanoke Metro Area
Botetourt County
4,963
5,980
10,918
13,754
Roanoke County
15,648
17,548
34,426
40,360
Roanoke City
23,961
25,837
52,714
59,425
Salem City
7,902
8,500
17,384
19,550
TOTAL
52,474
57,865
115,442
133,089

Source: Audit Bureau of Circulations, June 2002

NOTE: The circulation numbers are released annually from the Audit Bureau of Circulations. For more current distribution information, please contact The Roanoke Times directly.

CIRCULATION

READERSHIP*
Daily
Sunday
Daily
Sunday
Entire 19-County
Circulation Area
100,610
113,365
221,342
260,740
Source: Audit Bureau of Circulations, June 2002


CIRCULATION ANALYSIS

Circulation Analysis

CIRCULATION

READERSHIP*
Daily
Sunday
Daily
Sunday
New River Valley
Floyd County
1,494
1,772
3,287
3,961
Giles County
2,260
2,449
4,972
5,633
Montgomery County
10,618
12,232
23,360
28,134
Pulaski County
3,229
3,629
7,104
8,347
Radford City
2,875
3,124
6,325
7,185
TOTAL
20,476
23,156
45,047
52,259

Source: Audit Bureau of Circulations, June 2002		 Roanoke is Virginia's largest metropolitan area west of Richmond and the state's third most populated newspaper market. The primary market of The Roanoke Times is comprised of the Roanoke core market (Botetourt County, Roanoke City, Roanoke County, Salem City), the New River Valley core market (Floyd County, Giles County, Montgomery County, Pulaski County and Radford City) and the 13 surrounding counties.

Located along Interstate 81, the Roanoke and New River markets are equidistant from New York and Atlanta and 230 miles southwest of Washington, D.C.

CIRCULATION ANALYSIS

CIRCULATION

READERSHIP*
Neighbors zones (see below for details)
Botetourt/ North
18,930
41,646
South
21,920
48,224
Salem
8,975
19,745
East
8,827
19,419
TOTAL
58,652
129,034

Source: Audit Bureau of Circulations, June 2002
Botetourt/North zone includes 24012, 24017, 24019 and Botetourt County
South zone includes 24011, 24014, 24015, 24016, 24018 and part of Franklin County
Salem zone includes 24153 and New Castle
East zone includes 24013, 24179, Wirtz and part of Bedford County

* Readership based on national average of 2.2 readers per daily issue and 2.3 readers per Sunday issue.
(Source: Newspaper Association of America)