ADVERTISING GUIDELINES

RETAIL AND CLASSIFIED ADVERTISING OPTIONS
To help you reach your market, The Roanoke Times offers a number of retail and classified display advertising options. Choose how, where, and when you advertise.

PRODUCT
 WHERE
 WHEN
Roanoke Times retail ads Full circulation Daily, Sunday, Holidays
Roanoke Times classified ads Full circulation Daily, Sunday, Holidays
NRV Current retail ads New River Valley Tuesday-Sunday, Holidays
NRV Current classified ads New River Valley Tuesday-Sunday, Holidays -except Mondays
Roanoke Times preprinted inserts Full circulation, targeted areas Tuesday-Sunday, Holidays -except Mondays
Roanoke Times Sunday comics Full circulation Sunday
Spectator (TV listings) Full circulation Saturday
Neighbors Roanoke metro area Thursday
NRV Current Real Estate New River Valley Sunday
Homes Plus Roanoke metro area Alternate Fridays

RETAIL AND CLASSIFIED PRICING GUIDELINES
Holidays mean a wider audience
On the following holidays, The Roanoke Times, New River Valley Current, and preprinted inserts are delivered to all home delivery Sunday subscribers, giving you a wider audience for your advertising message. Note: The New River Current does not publish on Monday.

  • New Year’s Day
  • Martin Luther King, Jr. Day
  • President’s Day
  • Memorial Day
  • Independence Day
  • Labor Day
  • Thanksgiving Day
  • Day after Thanksgiving
  • Christmas Day
Sunday rates apply to all holiday deliveries.

Seasonal rates
Published rates for non-contract advertisers increase by 10% during November and December for full-run ads
(ROP only) in The Roanoke Times and New River Valley Current.

Position guarantee
Ad position guarantees within the newspaper are accepted on a first-come, first-served basis. There is a 25% premium. If a guarantee cannot be honored, the charge is refunded.

Special services for classified advertising
  • Blind Box – Confidential blind box reply service available. $35 fee charged.
  • E-mail – Liner and display ads may be sent to:
    classifieds@roanoke.com
    realestate@roanoke.com
    employment@roanoke.com
Frequency discounts
You are eligible for discounted pricing when the following conditions are met:

RETAIL:

The Roanoke Times and New River Valley Current

  • the ads are run within a 7-day period
  • the ad size remains the same
  • changes in copy affect no more than 1/3 of the ad

New River Valley Current

  • 1 x 3 Contract: must commit for 26 consecutive or alternating weeks and only on Tues., Wed. or Sat.
Neighbors
  • 13 consecutive weeks for templated ads or electronic ad format

CLASSIFIED:

The Roanoke Times and New River Valley Current

  • must be consecutive days
  • except customers exceeding $100,000 in annual commitment may have the consecutive rate for non-consecutive dates in a 7-day window provided the ad size remains the same
  • changes in copy are not made more than once in 3 days or twice in 7 days
  • any such changes affect less than 1/3 of the ad

Payment options

  • Credit card when ad is placed
  • Credit card by telephone (please make sure you have your ad or account number available to expedite customer service): 540-981-3320
  • Credit cards accepted: American Express, Discover, Mastercard, Visa
  • Check by phone (ask your sales representative for details)
  • Check by U.S. Mail, to the following address:
    The Roanoke Times
    Attn: Customer Payment Center
    P.O. Box 1951
    Roanoke, VA 24008