Marketing Method

WE GET TO KNOW YOU
Our sales approach is consultative. When we meet with individual businesses, we work to understand your position in the marketplace. It starts with a face-to-face meeting between your advertising buyer and our sales consultant, who is trained to ask the questions that get to the heart of your business needs.

WE STUDY THE MARKET
The same diligence that The Roanoke Times puts into analyzing and reporting the news goes into assessing and summarizing market conditions that affect your business. The marketing services staff tracks economic trends and forecasts, so you can act instead of react.

MARKETING METHOD
WE GET TO KNOW YOU Our sales approach is consultative. When we meet with individual businesses, we work to understand your position in the marketplace. It starts with a face-to-face meeting between your advertising buyer and our sales consultant, who is trained to ask the questions that get to the heart of your business needs. WE STUDY THE MARKET The same diligence that The Roanoke Times puts into analyzing and reporting the news goes into assessing and summarizing market conditions that affect your business. The marketing services staff tracks economic trends and forecasts, so you can act instead of react.
WE CUSTOMIZE A STRATEGY AND ADVERTISING PLAN FOR YOU Only when we know your business and your goals can we devise an advertising plan that delivers results. After meeting with you, the sales consultant works with the marketing services staff to gather market data specific to your business goals, giving you a better picture of your customers and competition. They then devise an advertising plan customized to your needs. Generally within 5-7 business days of your initial meeting with your sales consultant, an advertising plan is ready for your review, including product recommendations, creative ideas, and a proposed calendar with ad sizes and an ad schedule. The plan also includes the market research to support the plan and a forecast of your return on investment (ROI). WE WORK TO BE YOUR PARTNER Each sales consultant is supported by a sales assistant who helps coordinate the implementation of your plan. Together, they take care of the details that add up to a successful advertising campaign. And we don’t stop there. Your team will help you measure results and continue to analyze your needs and the market to ensure on-going success. That’s our commitment — because we know that your success is our success.