Leaderboard Ads • Most popular ad size* • Most prominent placement • Size: 728 x 90 pixels • Click to view an example	Big Box Ads • Second most popular ad size* • Prominent placement on inside pages • Size: 300 x 250 pixels • Click to view an example
Skyscraper Ads • Third most popular ad size* • More room for special promotion • Size: 160 x 600 pixels • Click to view an example	Button Ads • Smaller investment • Prominent placement on inside pages • Size: 120 x 90 pixels • Click to view an example
Half Page Ads • Largest ad size • Prominent placement on inside pages • Size: 300 x 600 pixels *Source: Nielsen//NetRatings

Overlay Ads
• Appear over the content of a web page
• Capture the attention of viewers
• Sold with a leave-behind companion ad, which serves as a recall device once the overlay ad has disappeared
• Max play length: 10 seconds and the ad must close automatically after 10 seconds
• All ads must have a PROMINENT “CLOSE X” button

Commercial Breaks
• Served as a viewer enters specific sections on roanoke.com (Celebrations, Real Estate, Autos, and Jobs)
• Offer exclusivity on page as the only ad
• Sold with a leave-behind button ad, which serves as a recall device once a visitor is in the section
• Frequecy cap of 1 impression per visitor weekly
• Size: 550 x 480 pixels

Video Ads
• Fastest-growing segment of online advertising
• Drive viewers to take action

Consumers have a strong positive reaction to online video ads. • 70% of respondents said they had seen a video advertisement online • 44% took some type of action as a result of seeing the ad • 34% checked out a Web site • 15% requested information • 14% went to a store to check out a product • 10% forwarded ad to friend/family member • 9% made a purchase Source: Online Publishers Association

TimesCast
This daily streaming video, launched in December 2005, combines news, sports, features and weather in a format that makes the most of the latest web technology. Each TimesCast is interactive, allowing users to link to message boards, previous stories, polls or breaking news. It’s designed for a net-savvy audience of 18-34 year olds who want their news in a different format. This isn’t the newspaper online, or even TV online, but a new medium. Online video advertisements include a lead-in to the TimesCast, as well as a leaderboard anchoring the show for its duration, along with additional impressions across the site. Inventory is limited. Ask your rep for more details.

Click to view the Timescast.

Find your ideal candidate with the assistance of these helpful online tools:

• Automated listing
• Featured job postings
• Spotlight postings
• Skills interviews
• Ad enhancements

Cars
It’s a fact, more and more people in the market for new and used vehicles shop online for cars. They search our site for some of the best deals on wheels around. The cars site is updated regularly with listings of new and used vehicles which you can search by make, model or dealership. Highlight your auto listings on Roanoke.com/cars. Get your antique vehicles sold today through our special antique vehicles search.

Homes
Sell your home and fill that apartment vacancy today by placing your listings online. Feature your property, agency or development without spending a lot of time or money. Target home buyers and renters in the New River Valley and Smith Mountain Lake locations as well by placing your ads in those special sections. Roanoke.com will help you get to SOLD fast!