Who: The Roanoke Times non-subscribers
When: Tuesday, Wednesday, Thursday, Saturday
Where: Roanoke metro and New River Valley
Description: Exclusive delivery of preprinted publications with a complimentary copy provided by the advertiser of The Roanoke Times to non-subscribers
Benefit: Put your preprinted insert into the hands of non-subscribers in targeted areas.
When: Sunday
Where: Full circulation
Description: Options include full-color advertising, inserts, spadea wraps, and gatefolds
Cost: Contact your sales rep for rates
Benefit: Increase your exposure by advertising in this widely read section.
When: Tuesday-Sunday
Where: Full circulation or zoned by zip code
Description: Same as a Preprint except The Roanoke Times designs, produces and prints the insert
Cost: Contact your sales rep for rates
Benefit: A very convenient advertising medium because The Roanoke Times will produce your preprinted insert from start to finish: design, printing, and insertion.
Who: The Roanoke Times non-subscribers
When: Any day
Where: Full circulation
Description: Bag containing the current day's paper
Benefit: Target a message on a specific day to customers who see your ad as they remove the contents of the bag.
When: Monday
Where: Free racks throughout Southwest Virginia
Description: Tab product featuring display employment ads and job-related articles
Cost: Contact your sales rep for rates
Benefit: Highly visible product in the area; free to readers.
Who: All residents on designated routes (except subdivisions and apartment complexs who do not allow delivery)
When: Fridays
Where: Roanoke metro
Description: Money-saving alternative to direct mail; includes single sheet ads, newsletters, multi-page inserts, catalogs, product samples
Benefit: Target a message on a specific day to customers who see your ad as they remove the contents of the bag.
When: Any day except Friday
Where: Full circulation or zoned
Description: Sticky notes attached to the front page of The Roanoke Times
Cost: $57 per thousand (not including printing)
Benefit: Drive a direct response with an ad on the front page of the newspaper. Stickies, ideal for special offers or coupons, can be removed and saved, giving your message longer life.
Who: The Roanoke Times non-subscribers
When: Fridays
Where: Roanoke metro and New River Valley, by zip code
Description: Pre-print distribution to Sunday non-subscribers
Benefit: Get virtually 100% penetration of the total market or targeted areas when combined with preprint delivery to subscribers.
When: Any day
Where: Full circulation or zoned
Description: Tab product featuring content about advertiser along with related display ads purchased by vendors
Cost: Retail display rate apply
Benefit: Communicate fully with your market by controlling the entire content of a tabloid section delivered with the newspaper. Easily saved for future reference.
